TRANSPORT Smart Class, Midlands 2019

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TRANSPORT Smart Classes show key buyer side stakeholders how they can deploy the latest digital technology-enabled solutions, data-driven strategies and best practices to tackle their transport sector challenges (e.g. around congestion, traffic flows, air pollution and emissions, noise, first and last mile mobility, customer experience, cost effectiveness, connecting transport networks, managing and maintaining assets & infrastructure) and deliver a transport system that will allow passengers to travel efficiently, safely and with minimal impact on the environment. Delegates include commissioning, procurement, trialling and partnering leads, senior influencers and strategic decision makers from progressive city, borough, district and county councils; public and private transport operators/service providers; sub-regional transport bodies, combined authorities, integrated transport authorities and passenger transport executives; DfT and supporting national transport agencies; prime contractors etc. Core themes range from on-demand transport and MaaS applications, predictive traffic management, smart parking and enforcing CAZs and LEZs, to analysing people movements, new ways of visualising data, connected and autonomous vehicles, intelligent street lighting, real-time transport modelling, and smart ticketing and fare collection.

In February we will be casting a spotlight over Central England, hosting our speakers discussions on how the latest digital innovations can help overcome the transport and mobility challenges faced by the burgeoning city-regions of the West and East Midlands (incl. Birmingham, Coventry, Derby, Leicester, Nottingham, Stoke-on-Trent, Wolverhampton, Northampton, MK, Oxford etc), and beyond. Delegates will hear from industry movers, shapers and disruptors during initial rapid-fire thought leadership presentations, before moving on to in-depth consultations with experts and peers during the roundtable discussions. In addition, this Smart Class will feature up to 3 keynote presentations from ITAs, PTEs, major transport operators, agencies or local/combined authorities giving real world insight into their collaborative initiatives, digital journeys and adoptions of emerging, transformative technologies. This half day interactive event is free to attend for bona fide delegates satisfying our registration criteria.

Our previous Smart Transport events have attracted senior delegates from:

LB Barnet • LB Brent • LB Camden • City of London Corporation • LB Croydon • LB Ealing • Ebbsfleet Development Corporation • Greater London Authority • Royal Borough of Greenwich • LB Hackney • LB Hammersmith & Fulham • Islington Council • Royal Borough of Kingston • LB Richmond-upon-Thames • Slough Borough Council • LB Sutton • Thames Estuary Partnership • Thurrock Council • LB Wandsworth • Westminster City Council • Transport for London • TfL London Buses • TfL Trams • TfL Crossrail 2 • Basingstoke and Deane Borough Council • Bedford Borough Council • Birmingham City Council • Blackpool Council • City of Bradford Metropolitan District Council • Bristol City Council • Bristol is Open • Buckinghamshire County Council • Calderdale Metropolitan Borough Council • Canterbury City Council • Cardiff Capital Region City Deal • City of Cardiff Council • Derby City Council • Devon County Council • East Sussex County Council • City of Edinburgh Council • Essex County Council • Exeter City Council • Glasgow City Council • Gloucestershire County Council •  Hampshire County Council • Hertfordshire County Council • Hull City Council • Royal Leamington Spa Town Council • Luton Borough Council • Kent County Council • Milton Keynes Council • Monmouthshire County Council • Oxfordshire County Council • North East Combined Authority • North Yorkshire County Council • Nottingham City Council • Perth & Kinross Council • Portsmouth City Council • Renfrewshire Council • Salford City Council • Sheffield City Region • Solihull Metropolitan Borough Council • Stockport Metropolitan Borough Council • City and County of Swansea Council • Warwickshire County Council • West Berkshire County Council • West Yorkshire Combined Authority • Wirral Borough Council • Wokingham Borough Council • City of Wolverhampton Council • Worcestershire County Council • Abellio ScotRail • Arriva Rail North • Arriva Southern Counties • Arriva UK Trains • Big Green Coach • Brighton & Hove Buses • CalMac Ferries • c2c Rail • First Group • Go-Ahead Group • Govia Thameslink Railway • Great Western Railway • HCT Group • HS2 • HCT Group • Metrobus • National Express • Network Rail • Northern • ScotRail Alliance • SLC Rail • Southeastern Railway • Spirit of Sussex Coaches • Stagecoach Digital • Stagecoach Group • TransPennine Express • Trenitalia UK • Virgin Trains • West Midlands Trains • Centre for London • Department for Transport • Environment Agency • Highways England • HITRANS • Living Streets • MaaS Scotland • Midland Metro Alliance • Museum of London • SEPA • SEStran • South Yorkshire Passenger Transport Executive • SPT • Sustrans • Tactran • Transport Focus • Transport for Edinburgh • Transport for Greater Manchester • Transport Scotland • Transport for the North • Transport for West Midlands • Transport Systems Catapult • West Midlands Open Data Forum • AECOM • APCOA Parking • Arup • Audi • Britannia Parking • Capita • Engie • GeoPlace • Jaguar Land Rover • Minicabit • RAC • Royal Sun Alliance • RSMA • SYSTRA • WSP • Unipart Rail • Birmingham City University • British Standards Institute • Centre for Connected Autonomous Vehicles/BEIS • Centre for Mobility, Coventry University • Open Data Institute • Transport Institute, University College London • WMG, University of Warwick • Urban Big Data Centre • University of Glasgow • University of York

Previous presentations have addressed:

“Open passenger data and smart city mobility” • “The intelligent commuter transport network” • “The evolution of digital interventions for travel behaviour change” • “The future of incentivised mobility – How to incentivise smart city initiatives through tockenised reward structures” • “Delivering autonomous vehicle solutions at high-traffic destinations” • “DRT for London and dynamic demand led bus service planning: Maximizing the opportunities provided by technology” • “Strategic approaches to smart mobility: Walking towards a smarter city” • “Improving mobility operations and services through data sharing, data catalogues and data visualisations” • “How to effectively manage and enforce clean air zones and low emission zones with virtual permits and digital ANPR” • “National Rail’s transition to digital ticketing – Historical challenges and future opportunities” • “The impact of MaaS and CAV on the future of mobility” • “Using crowdsourced mobility data to understand active travel” • “Managing traffic with predictive modelling” • “Smart and integrated ticketing in Scotland – Journey towards implementing the ministerial vision” • “The E-bike revolution – How we can approach innovation that works for people, communities and business” • “‘Tracking the changes’ with WOW – How digital technology has helped deliver one of the biggest ‘smarter travel’ behaviour change programmes in Scotland” • “How open data and collaboration can help to deliver growth in the bus industry” • “Developing MaaS for Greater Manchester” • “Ticketing, payment and information solutions in West Yorkshire – case studies and lessons learnt” • “Cross industry collaboration to enable smarter travel in the North” • “The importance of user engagement in the MaaS industry” • “Harnessing data and technology to enhance asset management” • “How recent advances in machine learning can revolutionise transport network data collection and UTMC” • “RTPI – so much more than a 3 line display” • “Avoiding data lock-in” • “MaaS and TfWM’s commercial mobility as a service initiative” • “CAV testbeds” • “Creating a commuter shared transport network via incentivised car pooling” • “Demand responsive transport: Bus pooling and flexible shuttle services for municipalities” • “Future of taxi/ride sharing” • “Smarter travel: What does it mean to the user?” • “Improving trust in public transport operators with smart ticketing and contactless travel” • “Automatic delay repay: solutions to provide customers with automatic compensation during times of disruption” • “How crowdsourced travel behaviour data can help local authorities and transport professionals” • “Solving last mile transport problems with non-docking bike sharing services” • “Innovation through digital partnerships and TfL open data” • “Mobility on demand – Smart transport solutions for the city” • “Smart journey planning through citizen-sourced data” • “Using beacon and smartphone technology to help the visually impaired navigate the tube” etc.

Testimonials and feedback:

“It was a pleasure to contribute to this very well organised event. Great format!” – Head of Innovation, Transport for Greater Manchester • “It was great to collaborate with others on how open data can help a city” – Head of Commercial Innovation, Transport for London • “The Smart Class I attended was extremely beneficial. I went along to present information but came away with so much more, owing to being in a room full of like-minded individuals for various different organisations trying to achieve similar goals. The event was well structured and extremely informative. I would highly recommend” – Principal Bus Policy Planner, Transport for London • “The format worked well, and a good choice of topics in the right level of detail” – Senior Consultant & Rail Subject Matter Expert, Transport for the North • “An excellent event with a range of interesting subjects covered. The half day format is ideal” – Ticketing Commercial Officer, Strathclyde Partnership for Transport • “A fantastic event. I learnt a lot from the innovators and keynote speakers, very insightful roundtable discussions and great networking opportunity” – Chair, Thames Estuary Partnership • “It was a pleasure to speak, the other presentations were really informative, so I learned a lot. The attendees were really engaged and there were some great discussions in the roundtables” – Insights lead, Transport Focus • “This was my second smart class – again, very well organised with great content” – Acting Head of Insight, Transport Focus • “I found the afternoon very helpful; a carefully curated audience, very well managed, and a warm friendly organisation to work with” – Ex-Head of Digital Transformation & Transport Data Policy, Department for Transport • “A thoroughly worthwhile morning” – Policy Manager, Department for Transport • “Well organised, great location and good brand of delegates” – Contract Manager, Birmingham City Council • “A very useful event, well worth the time spent. All the presentations and roundtables were valuable” – Group Leader Transport Projects, Blackpool Council • “Very interesting, looking forward to attending again” – Digital Program Manager, Canterbury City Council • “The presentations were all relevant to CCRCD future proposals and the roundtables were all very useful” – Project Development Officer, Cardiff Capital Region City Deal • “Very well organised” – Super Connected Cardiff Project Team, City of Cardiff Council • “Really enjoyed the session and look forward to attending future events, well done!” – Senior Strategic Transportation Officer, City of London Corporation • “The morning was very good! The speakers were excellent and the roundtable speed dating style discussion sessions were also really useful” – City Centre Programme Manager, City of Edinburgh Council • “Very well organised and run” – Strategic Lead Commissioner, LB Barnet • “It was an excellent event, very informative and useful” – Transport and Regeneration Manager, LB Barnet • “A very interesting morning, good to hear what else is going on and to meet such a varied group of people” – Travel & Transport Planning Officer, Croydon Council • “Very positive and informative session” – Transport Development Manager, LB Ealing • “Going back to Luton to sell the ideas to my colleagues!” – Strategic Policy Advisor, Luton Council • “Thank you for organising. Presentations and roundtables were excellent” – Specialist Transport Planner, North East Combined Authority • “Excellent event”, Technology & Change Business Partner, North Yorkshire County Council • “Excellent event, very informative and easy to delve into each area further” – Public Transport Operations Team Leader, Nottingham City Council • “Outstanding! Great speakers and presentations from the businesses and I look forward to applying the concepts from the ideas shared at the event in my future endeavours as well as sharing with Portsmouth CC” – ITS Planner, Portsmouth City Council • “Thanks again for organising the excellent event last week – the mix of speakers and delegates was absolutely superb, and the talks were incredibly informative all round” – Smart Perth Project Coordinator, Perth & Kinross Council • “First one for me, very impressed!” – Head of Transport and Highways, Slough Borough Council • “Excellent event – and good, pacey, interactive format. Well done and thank you” – Councillor, Lead Member Highways and Transport, West Berkshire Council • “The morning was both informative and enjoyable. I learned a lot and hopefully contributed in the roundtables. The opportunity to network is very important and the ambiance of the venue made it a perfect location to meet and mix” – Commissioner for Road Safety, Westminster City Council • “Love the structure of 10 minute talks – gets rid of the uninteresting info and keeps the attention – then the opportunity to speak with them all afterwards. Excellent event” – Parking & Traffic Control Management, Warwickshire County Council • “Really enjoyed the event – great opportunity to see real examples of tech in use and ask the daft questions” – Head of Strategic Infrastructure and Economy, Worcestershire County Council • “It was great to get the opportunity to attend and reassuring to see how active we are in so many of the areas of discussion. Exciting times!” – Innovation Lead for Bus at Go-Ahead Group PLC/Head of Innovation and Strategy Brighton & Hove Buses|Metrobus|Spirit of Sussex Coaches • “I attend a fair few industry events as you might expect and this was certainly one of the best ones I’ve been to” – Head of Commercial Management, Railway Operations, HS2 • “A very useful session” – Smart & Integrated Ticketing Manager, CalMac Ferries • “A very interesting event” – Data & Market Analyst, Stagecoach UK Bus Research Team• “Found the event very worthwhile and would value attending further events in the future” – Chief Executive, Highways Term Maintenance Association • “The roundtable segment encouraged really dynamic discussion between experts and novices” – Innovation Manager, WMG, University of Warwick • “An enjoyable event and we had several very interesting discussions. It sounds like we might get some concrete outcomes in the near future” – Senior Researcher & Lecturer in Transport Studies, Urban Big Data Centre/University of Glasgow • “Excellent opportunity to meet peers interested and experienced in similar subject areas. Good format with roundtables” – Director Transport Planning, SYSTRA •“Very well organised and delighted with the feedback from such an attentive and informed audience. A great format and a pleasure to meet the delegates and discuss some of their own smart city challenges” – Managing Director, Imperial Civil Enforcement Solutions • “Great event and superb networking opportunity” – Strategy and Business Development, Transformation and Bid Management, Imperial Civil Enforcement Solutions • “We’re still getting approaches from attendees of the event. You managed to find a really engaged audience. Hats off to you!” – COO, TravelAI • “Thanks once again for the event – it was very well run and we got a lot from it” – UK Operations Director, Ofo • “An excellent format to engage with innovative companies and delegates. The roundtables in particular were really useful” – Managing Director, DriveNow UK • “Great job hosting the smart class yesterday, it was very insightful and I really enjoyed the other speakers there” – Community Manager, Faxi • “Great Transport Smart Class! Really interesting talks and a really productive day!” – Head of Partnerships, Cube Intelligence


“The End to End Journey – Planning for Autonomous Vehicles on the Strategic Road Network” – In this keynote, the Head of Highways England’s Intelligent Transport Systems Group will talk to us about future Highways England  ambitions, including the 9 key future trends highlighted in their “Connecting the Country” report that the organisation will be focussing on to meet the challenges currently faced on the strategic road network. Dr White’s presentation will focus on connected and autonomous vehicle trials, the role of Highways England in those trials and the value of collaboration across road authorities, vehicle manufacturers, telecoms providers and academia. She’ll also discuss how the outcomes of those trials will deliver services and determine future intelligent infrastructure requirements for digital roads as well as how these can support intelligence led end to end journey planning.

- Dr Joanna White

“How to Effectively Manage and Enforce Clean Air and Low Emission Zones with Virtual Permits and Digital ANPR” – A recent UN pollution report found that air in 44 UK cities and towns is too dangerous to breathe and estimated over 40,000 premature deaths per year from road polluted air. Imperial and Videalert demonstrate that the move towards managing air quality needn’t be a giant leap into the unknown and can be achieved by simply utilising proven technologies in a way that will make a very real difference to the quality of life in our cities and towns.

- Ashley Bijster, Tim Daniels

“The Role of DRT in Supporting the Public Transport Network and Initiating Behavioural Change” – This keynote presentation from Arriva’s UK lead for demand responsive transport will look at how Arriva is developing a DRT strategy that strengthens the spine of public transport and uses digital innovation to initiate behavioural change in customers to modal shift.

- Asiya Jelani


  • 8:30 am - 9:00 am Registration, Networking and Continental Breakfast
  • 9:00 am - 9:20 am Introduction and Opening Keynote
  • 9:20 am - 10:20 am Expert Presentations
  • 10:20 am - 10:35 am Keynote Speaker 2
  • 10:35 am - 12:15 pm Roundtable Discussions and Consultations
  • 12:15 pm - 12:30 pm Keynote Speaker 3
  • 12:30 pm - 1:30 pm Close, Networking and Buffet Lunch

Supported by
Highways England
Arriva UK Bus

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