TRANSPORT Smart Class, North of England 2018

Sponsored by
ODI Leeds
Sparta Digital


Transport Smart Classes show key buyer side stakeholders how they can deploy the latest digital technology-enabled solutions and best practices to tackle their transport sector challenges (e.g. around congestion, traffic flows, air pollution and emissions, noise, first and last mile mobility, customer experience, cost effectiveness, connecting transport networks, managing and maintaining assets & infrastructure) and deliver a transport system that will allow passengers and citizens to travel efficiently, safely and with minimal impact on the environment.

Delegates include commissioning, procurement, trialling, partnering and policy leads, senior influencers, strategic decision makers and planners from progressive city, borough, district and county councils; public and private transport operators/service providers; sub-regional transport bodies, combined authorities, integrated transport authorities and passenger transport executives; DfT and supporting national transport agencies; prime contractors etc.

Core themes range from on-demand transport and MaaS applications, predictive traffic management, smart parking and enforcing CAZs and LEZs, to analysing people movements, new ways of visualising data, connected and autonomous vehicles, intelligent street lighting, real-time transport modelling, and smart ticketing and fare collection.

On July 11th we will be casting a spotlight over the North of England, hosting our speakers discussions on how the latest digital innovations can help overcome the transport and mobility challenges faced by city-regions of the Northern Powerhouse and beyond. Delegates will hear from industry movers, shapers and disruptors during initial rapid-fire thought leadership presentations, before moving on to in-depth consultations with experts and peers during the roundtable discussions. In addition, this Smart Class will feature up to 3 keynote presentations from ITAs, PTEs, major transport operators, agencies or local/combined authorities (senior speakers from TfGM, TfN and WYCA confirmed!) giving real world insight into their collaborative initiatives and digital journeys to date. This half day in-person event is free to attend for bona fide delegates satisfying our registration criteria.

Our previous Smart Transport events have attracted senior delegates from:

LB Barnet • LB Brent • LB Camden • City of London Corporation • LB Croydon • LB Ealing • Ebbsfleet Development Corporation • Greater London Authority • Royal Borough of Greenwich • LB Hackney • Royal Borough of Kingston • Slough Borough Council • LB Sutton • Westminster City Council • Transport for London • TfL London Buses • TfL Trams • TfL Crossrail 2 • Bedford Borough Council • Birmingham City Council • Buckinghamshire County Council • Canterbury City Council • Derby City Council • East Sussex County Council • Essex County Council • Hampshire County Council • Hertfordshire County Council • Royal Leamington Spa Town Council • Luton Borough Council • Kent County Council • Milton Keynes Council • Nottingham City Council • Portsmouth City Council • Solihull Metropolitan Borough Council • Warwickshire County Council • West Berkshire County Council • City of Wolverhampton Council • Worcestershire County Council • Arriva Southern Counties • Big Green Coach • c2c Rail • Go Ahead Group • Govia Thameslink Railway • HS2 • HCT Group • Network Rail • SLC Rail • Stagecoach Digital • Trenitalia UK • Virgin Trains • West Midlands Trains • Department for Transport • Centre for London • Highways England • Living Streets • Midland Metro Alliance • Museum of London • ODI Birmingham • Transport Focus • Transport for Greater Manchester • Transport for the North • Transport for West Midlands • Transport Systems Catapult • West Midlands Open Data Forum • Audi • Britannia Parking • Engie • GeoPlace • Jaguar Land Rover • Minicabit • RAC • Royal Sun Alliance • RSMA • Birmingham City University • Centre for Mobility, Coventry University • Transport Institute, University College London • WMG, University of Warwick • University of York

Previous presentations have addressed:

“How to effectively manage and enforce clean air and low emission zones with virtual permits and digital ANPR”  “Harnessing data and technology to enhance asset management”  “How recent advances in machine learning can revolutionise transport network data collection and UTMC”  “RTPI – so much more than a 3 line display”  “Avoiding data lock-in”  “MaaS and TfWM’s commercial mobility as a service initiative”  “CAV testbeds”  “Creating a commuter shared transport network via incentivised car pooling”  “Demand responsive transport: Bus pooling and flexible shuttle services for municipalities”  “Future of taxi/ride sharing”  “Smarter travel: What does it mean to the user?”  “Improving trust in public transport operators with smart ticketing and contactless travel”  “Automatic delay repay: solutions to provide customers with automatic compensation during times of disruption”  “How crowdsourced travel behaviour data can help local authorities and transport professionals”  “Solving last mile transport problems with non-docking bike sharing services”  “Innovation through digital partnerships and TfL open data”  “Mobility on demand – Smart transport solutions for the city”  “Smart journey planning through citizen-sourced data”  “Using beacon and smartphone technology to help the visually impaired navigate the tube” etc.

Testimonials and feedback:

“It was great to collaborate with others on how open data can help a city” – Head of Commercial Innovation, Transport for London • “It was a pleasure to speak, the other presentations were really informative, so I learned a lot. The attendees were really engaged and there were some great discussions in the roundtables” – Insights lead, Transport Focus  “I found the afternoon very helpful; a carefully curated audience, very well managed, and a warm friendly organisation to work with” – Ex-Head of Digital Transformation & Transport Data Policy, Department for Transport  “Well organised, great location and good brand of delegates” – Contract Manager, Birmingham City Council  “Very interesting, looking forward to attending again” – Digital Program Manager, Canterbury City Council  “Really enjoyed the session and look forward to attending future events, well done!” – Senior Strategic Transportation Officer, City of London Corporation  “Very well organised and run” – Strategic Lead Commissioner, LB Barnet  “A very interesting morning, good to hear what else is going on and to meet such a varied group of people”  – Travel & Transport Planning Officer, Croydon Council  “Very positive and informative session” – Transport Development Manager, LB Ealing  “Going back to Luton to sell the ideas to my colleagues!” – Strategic Policy Advisor, Luton Council  “Excellent event, very informative and easy to delve into each area further” – Public Transport Operations Team Leader, Nottingham City Council  “Outstanding! Great speakers and presentations from the businesses and I look forward to applying the concepts from the ideas shared at the event in my future endeavours as well as sharing with Portsmouth CC” – ITS Planner, Portsmouth City Council  “First one for me, very impressed!” – Head of Transport and Highways, Slough Borough Council  “The morning was both informative and enjoyable. I learned a lot and hopefully contributed in the roundtables. The opportunity to network is very important and the ambiance of the venue made it a perfect location to meet and mix” – Commissioner for Road Safety, Westminster City Council  “Love the structure of 10 minute talks – gets rid of the uninteresting info and keeps the attention – then the opportunity to speak with them all afterwards. Excellent event” – Parking & Traffic Control Management, Warwickshire County Council  “Really enjoyed the event – great opportunity to see real examples of tech in use and ask the daft questions” – Head of Strategic Infrastructure and Economy, Worcestershire County Council  “I attend a fair few industry events as you might expect and this was certainly one of the best ones I’ve been to” – Head of Commercial Management, Railway Operations, HS2  “Found the event very worthwhile and would value attending further events in the future” – Chief Executive, Highways Term Maintenance Association • “The roundtable segment encouraged really dynamic discussion between experts and novices” – Innovation Manager, WMG, University of Warwick  “Very well organised and delighted with the feedback from such an attentive and informed audience. A great format and a pleasure to meet the delegates and discuss some of their own smart city challenges” – Managing Director, Imperial Civil Enforcement Solutions  “We’re still getting approaches from attendees of the event. You managed to find a really engaged audience. Hats off to you!” – COO, TravelAI  “Thanks once again for the event – it was very well run and we got a lot from it” – UK Operations Director, Ofo  “An excellent format to engage with innovative companies and delegates. The roundtables in particular were really useful” – Managing Director, DriveNow UK


“Cross Industry Collaboration to Enable Smarter Travel in the North” – TfN’s Integrated and Smart Travel programme seeks to transform the passenger experience through the phased delivery of smart innovations across the North’s public transport system. The first phase, ITSO on Rail, is set for route-by-route rollout later this year. This keynote presentation will centre on the close working relationships and effective collaboration between TfN, northern train operating companies and the Department for Transport that has been needed to prepare for the delivery of smart ticketing on rail travel across the whole of Northern England

- Alastair Richards, Pippa Ambrose

“Developing Mobility as a Service (MaaS) for Greater Manchester” – TfGM is focused on identifying and delivering new and innovative technology to not only make travel easier but to create a truly sustainable transport network for the future. Central to their agenda is the need to deliver collective and shared mobility through a digital platform that encourages more people to travel sustainably. This keynote presentation will explain how the Greater Manchester City-Region is embracing new technology like Mobility as a Service and working to deliver a healthy transport ecosystem, including the use of autonomous vehicles

- Rafael Cuesta

“How to Effectively Manage and Enforce Clean Air and Low Emission Zones with Virtual Permits and Digital ANPR” – A recent UN pollution report found that air in 44 UK cities and towns is too dangerous to breathe and estimated over 40,000 premature deaths per year from road polluted air. Imperial and Videalert demonstrate that the move towards managing air quality needn’t be a giant leap into the unknown and can be achieved by simply utilising proven technologies in a way that will make a very real difference to the quality of life in our cities and towns

- Ashley Bijster, Tim Daniels

“Ticketing, Payment and Information Solutions in West Yorkshire – Case Examples and Lessons Learnt” – WYCA works with local councils and businesses to ensure that everyone in the region benefits from a strong, successful economy and a modern, accessible transport network. This keynote will cover the latest technology and innovation developments in West Yorkshire which have enabled a shift in customer behaviour to self-serve access to information and smart, off bus ticket purchase and usage

- James Bennett

“How Open Data and Collaboration Can Help to Deliver Growth in the Bus Industry” – As bus operators fight a declining industry and decreasing passenger numbers, the Bus Services Act is changing the requirements for bus operators to provide consistent customer experiences. This presentation outlines how ODI Leeds’ new Transport proposition, ‘Open Transport: North’, is working with the bus industry to share and use open data to innovate

- Neil McClure

“Delivering Autonomous Vehicle Solutions at High-Traffic Destinations” – High-traffic destinations such as airports, business parks, shopping centres and hospitals have an increasing need to move people, freight and vehicles around their campuses. This presentation explains how autonomy can meet the needs of high-traffic destinations, how Conigital is working on solutions through UK Government-funded projects and how the customer experience may change in the future. Accessibility options will also be addressed

- John Paddington

“The Importance of User Engagement in the MaaS industry” – Sparta Digital are experts in user engagement and really put themselves to the test when they developed a citizen focused MaaS application for the UK’s largest smart city demonstrator project “CityVerve”. Throughout the project Sparta were constantly reminded about the value of putting the user first. This talk will get you thinking about how and why you should make user experiences your priority

- Kevin Moss


  • 8:30 am - 9:00 am Registration, Networking and Continental Breakfast
  • 9:00 am - 9:15 am Introduction and Opening Keynote
  • 9:15 am - 10:15 am Expert Presentations
  • 10:15 am - 10:30 am Keynote Speaker 2
  • 10:30 am - 12:15 pm Roundtable Discussions and Consultations
  • 12:15 pm - 12:30 pm Keynote Speaker 3
  • 12:30 pm - 1:30 pm Close, Networking and Buffet Lunch

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Supported by
Transport for Greater Manchester (TfGM)
Transport for the North (TfN)
West Yorkshire Combined Authority (WYCA)

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