TRANSPORT Smart Class, Wales 2020

Sponsored by
Drop a Pin Limited (DAPL)
Vivacity Labs
Vortex IoT


TRANSPORT Smart Classes show key buyer side stakeholders how they can deploy the latest digital technology-enabled solutions, data-driven strategies and best practices to tackle their transport sector challenges (e.g. around congestion, traffic flows, air pollution and emissions, noise, first and last mile mobility, customer experience, cost effectiveness, connecting transport networks, managing and maintaining assets & infrastructure) and deliver a transport system that will allow passengers and citizens to travel efficiently, safely and with minimal impact on the environment.

Qualifying delegates include commissioning, procurement, trialling, partnering and policy leads, senior influencers, strategic decision makers and planners from progressive city, borough, metropolitan, district and county councils; public and private transport operators/service providers; sub-regional transport bodies, combined authorities, integrated transport authorities and passenger transport executives; DfT and supporting national transport agencies; prime contractors etc.

Core themes range from on-demand transport and MaaS applications, EVs and e-mobility, predictive traffic management, journey time monitoring, smart parking and enforcing CAZs and LEZs, to analysing people movements, new ways of visualising data, connected and autonomous vehicles, intelligent street lighting, real-time transport modelling, and smart ticketing and fare collection.

On 31st January 2020 we will be casting a spotlight over Wales, hosting our speakers discussions on how the latest digital innovations can help overcome the transport and mobility challenges faced by burgeoning city-regions including South East Wales and the Cardiff Capital Region, Swansea Bay, North East Wales/Deeside, and beyond. Delegates will hear from industry movers, shapers and disruptors during initial rapid-fire thought leadership presentations, before moving on to in-depth consultations with experts and peers during the roundtable discussions. In addition, this Smart Class will feature up to 3 keynote presentations from ITAs, PTEs, major transport operators, agencies or local/combined authorities giving real world insight into their collaborative initiatives, digital journeys and adoptions of emerging, transformative technologies (senior keynote speakers already confirmed from Transport for Wales and Cardiff Council). This half day in-person event is free to attend for bona fide delegates satisfying our registration criteria.

Our previous Smart Transport events have attracted senior delegates from:

LB Barnet • LB Brent • LB Camden • City of London Corporation • LB Croydon • LB Ealing • Ebbsfleet Development Corp • Greater London Authority • Royal Borough of Greenwich • LB Hackney • LB Hammersmith & Fulham • LB Haringey • Islington Council • Royal Borough of Kingston • LB Newham • LB Richmond-upon-Thames • Slough Borough Council • LB Sutton • Thames Estuary Partnership • Thurrock Council • LB Wandsworth • Westminster City Council • Transport for London • TfL London Buses • TfL Trams • TfL Crossrail 2 • Barnsley Metropolitan Borough Council • Basingstoke and Deane Borough Council • Bedford Borough Council • Birmingham City Council • Blackpool Council • City of Bradford Metropolitan District Council • Bristol City Council • Bristol is Open • Bristol City Operations Centre Buckinghamshire County Council • Calderdale Metropolitan Borough Council • Cambridgeshire County Council • Canterbury City Council • Cardiff Capital Region City Deal • Cardiff Council • Coventry City Council • Derby City Council • Derbyshire County Council • Devon County Council • Dorset Council UK Dundee City Council • East Sussex County Council • City of Edinburgh Council • Essex County Council • Exeter City Council • Exeter City Futures Falkirk Council • Glasgow City Council • Gloucestershire County Council • Hampshire County Council • Harrogate Borough Council • Hertfordshire County Council • Hull City Council • Royal Leamington Spa Town Council • Leeds City Council • Luton Borough Council • Kent County Council • Milton Keynes Council • Monmouthshire County Council • Oxfordshire County Council • North East Combined Authority • North Somerset Council North Yorkshire County Council • Nottingham City Council • Perth & Kinross Council • Plymouth City Council Portsmouth City Council • Renfrewshire Council • Rhondda Cynon Taf County Borough Council Salford City Council • Sheffield City Region • Solihull Metropolitan Borough Council • South Gloucestershire County Council Stockport Metropolitan Borough Council • City and County of Swansea Council • Warwickshire County Council • West Berkshire County Council • West Yorkshire Combined Authority • Wiltshire Council Wirral Metropolitan Borough Council • Wokingham Borough Council • City of Wolverhampton Council • Worcestershire County Council • Abellio ScotRail • Arriva Rail North • Arriva Southern Counties • Arriva UK Trains • Big Green Coach • Brighton & Hove Buses • Bristol Airport CalMac Ferries • c2c Rail • Derbyshire Community Transport • FirstGroup • First UK Bus Go-Ahead Group • Govia Thameslink Railway • Great Western Railway • HCT Group • HS2 • Merseytravel • Metrobus • National Express Group • Network Rail • Northern • ScotRail Alliance • SLC Rail • Southeastern Railway • South Western Railway • Spirit of Sussex Coaches • Stagecoach Digital • Stagecoach Group • TransPennine Express • Trenitalia UK • Virgin Trains • West Midlands Trains • Centre for London • CoMoUK • Data Mill North • Department for Transport • Environment Agency • Highways England • HITRANS • Innovate UK • Leeds City Region Enterprise Partnership • Living Streets • MaaS Scotland • Midlands Connect • Midland Metro Alliance • Museum of London • North Bristol SusCom Public Health England • Roads Collaboration Programme • Satellite Applications Catapult • Scottish Accessible Transport Alliance • Scottish Cities Alliance • Scottish Government • Scottish Parliament • SEPA • SEStran • Smart Cities Scotland • South Yorkshire Passenger Transport Executive • SPT • Sustainability West Midlands • Sustrans • Tactran • Transport Focus • Transport for Edinburgh • Transport for Greater Manchester • Transport Scotland • Transport for the North • Transport for the South East • Transport for West Midlands • Transport Systems Catapult • Tyne and Wear Passenger Transport Executive/Nexus • West Midlands Open Data Forum • West Yorkshire Safer Roads Executive Group • AECOM • Amey Consulting • APCOA Parking • Arcadis • Arup • Audi • BEAR Scotland • Britannia Parking • Capita • Chorley Group EV • Connect Plus Services • Engie • GeoPlace • Jacobs • Jaguar Land Rover • Kier Highways • Minicabit • NCP • NHS • NRP RAC • Ringway • Royal Sun Alliance • RSMA • Skanska • Stantec SYSTRA • Witteveen+Bos WSP • Unipart Rail • Urban Foresight • Birmingham City University • British Standards Institute • Centre for Connected Autonomous Vehicles/BEIS • Centre for Mobility, Coventry University • CENSIS • Confederation of Passenger Transport • Energy Saving Trust • The Green Party Open Data Institute • Scottish Motor Trade Association • Transport Institute, University College London • WMG, University of Warwick • Urban Big Data Centre • University of Glasgow • University of York

Previous presentations have addressed:

“Using intelligent infrastructure initiatives to deliver transport objectives” “The importance of passenger data in MaaS” “Hubbing our mobility” • “Taking MaaS to the next level” • “Developing an electric vehicle charging infrastructure network” • “Improving the public transport customer proposition with smarter data” • “The role of smart mobility in delivering a transport strategy for the South East” • “Transport innovation in Milton Keynes – The future’s here!” • “Using smart roads to keep Leeds moving” • “AI for accessibility” • “How journey time monitoring is evolving with crowdsourced data” • “How to effectively manage and enforce clean air zones and low emission zones with virtual permits and digital ANPR” • “Whole city transformation” “Improving traffic insights with artificial intelligence” • “The role of DRT in supporting the public transport network and initiating behavioural change” • “Using data and developing partnerships to tackle congestion” • “The end-to-end journey – Planning for autonomous vehicles on the strategic road network” • “How digital tools can advance knowledge of active travel” • “How to deliver business benefit, solve public sector challenges and create social value through transport data sharing” • “Open passenger data and smart city mobility” • “The intelligent commuter transport network” • “The evolution of digital interventions for travel behaviour change” • “The future of incentivised mobility – How to incentivise smart city initiatives through tokenised reward structures” • “Delivering autonomous vehicle solutions at high-traffic destinations” • “Transport innovation in London” • “DRT for London and dynamic demand led bus service planning: Maximizing the opportunities provided by technology” • “Strategic approaches to smart mobility: Walking towards a smarter city” • “Improving mobility operations and services through data sharing, data catalogues and data visualisations” • “National Rail’s transition to digital ticketing – Historical challenges and future opportunities” • “Dundee – Electrifying a city!” • “The impact of MaaS and CAV on the future of mobility” • “Using crowdsourced mobility data to understand active travel” • “Managing traffic with predictive modelling” • “Smart and integrated ticketing in Scotland – Journey towards implementing the ministerial vision” • “The E-bike revolution – How we can approach innovation that works for people, communities and business” • “‘Tracking the changes’ with WOW – How digital technology has helped deliver one of the biggest ‘smarter travel’ behaviour change programmes in Scotland” • “How open data and collaboration can help to deliver growth in the bus industry” • “Developing MaaS for Greater Manchester” • “Ticketing, payment and information solutions in West Yorkshire – case studies and lessons learnt” • “Cross industry collaboration to enable smarter travel in the North” • “The importance of user engagement in the MaaS industry” • “Harnessing data and technology to enhance asset management” • “How recent advances in machine learning can revolutionise transport network data collection and UTMC” • “RTPI – so much more than a 3 line display” • “Avoiding data lock-in” • “MaaS and TfWM’s commercial mobility as a service initiative” • “CAV testbeds” • “Creating a commuter shared transport network via incentivised car pooling” • “Demand responsive transport: Bus pooling and flexible shuttle services for municipalities” • “Future of taxi/ride sharing” • “Smarter travel: What does it mean to the user?” • “Improving trust in public transport operators with smart ticketing and contactless travel” • “Automatic delay repay: solutions to provide customers with automatic compensation during times of disruption” • “How crowdsourced travel behaviour data can help local authorities and transport professionals” • “Solving last mile transport problems with non-docking bike sharing services” • “Innovation through digital partnerships and TfL open data” • “Mobility on demand – Smart transport solutions for the city” • “Smart journey planning through citizen-sourced data” • “Using beacon and smartphone technology to help the visually impaired navigate the tube” • “Driving forward innovation and transparency with public sector data” • “Enabling hyper-local air quality monitoring with emerging technologies” etc.

Testimonials and feedback:

“The presentations were all relevant to CCRCD future proposals and the roundtables were all very useful”

Project Development Officer, Cardiff Capital Region City Deal


“Very well organised”

Super Connected Cardiff Project Team, Cardiff Council


“Really interesting presentations and also very much enjoyed the tour of the control centre. Certainly interested in future Smart Classes”

Principal Telematics Engineer, Swansea Council


“It was a pleasure to speak, the other presentations were really informative, so I learned a lot. The attendees were really engaged and there were some great discussions in the roundtables”

Insights lead, Transport Focus


“Useful session…Thankyou and well done”

Regional Director – Transportation (Wales & SW England Teams Lead), AECOM


“Thanks very much, a very well organised event”

Project Manager South West & Wales, Living Streets


“Thanks once again for the event – it was very well run and we got a lot from it”

UK Operations Director, Ofo (Innovation Sponsor)


“An excellent format to engage with innovative companies and delegates. The roundtables in particular were really useful”

Managing Director, DriveNow UK (Innovation Sponsor)

Full collection of testimonials and feedback


“Applying Big Data to Transport Analysis across Wales” – In recent years the availability of ‘big data’ (such as from mobile phones and satnavs) has increased rapidly, while at the same time purchase costs have decreased massively, making it an ideal replacement for more costly and resource intensive data collection.

In this opening keynote, Transport for Wales’ Geoff Ogden (Consultancy and Corporate Services Director) and Paul Chase (Strategic Transport Analysis Manager and Analytical Unit lead) will highlight the clear advantages and uses of big data for the new Wales regional transport models being developed by TfW, while at the same time providing an honest appraisal of where big data doesn’t quite give us all the answers at the moment.

Geoff and Paul will also discuss the evident tension between real time ‘big data’ and traditionally accepted approaches to transport modelling. TfW is seeking to tackle this tension and to work with its partners to find quicker and easier ways of updating transport models with the latest big datasets. Their aim is to improve the evidence base that underpins transport investment decision-making in Wales.

- Geoff Ogden, Paul Chase

“Flexible Models for Demand Responsive Transport in Wales” – Flexible and demand responsive transport has been operating across Wales for decades and, with the recent rise of consumer ride sharing tech platforms, there seems to be more opportunities than ever to re-invent demand responsive transport to better connect communities. So why isn’t it happening?

In this presentation, Drop a Pin will cover the challenges and opportunities for DRT in Wales, the different models that could work and the steps to take to realise these.

- Asiya Jelani

“How to Effectively Manage and Enforce Clean Air and Low Emission Zones with Virtual Permits and Digital ANPR” – A recent UN pollution report found that air in 44 UK cities and towns is too dangerous to breathe and estimated over 40,000 premature deaths per year from road polluted air.

Imperial and Videalert demonstrate that the move towards managing air quality needn’t be a giant leap into the unknown and can be achieved by simply utilising proven technologies in a way that will make a very real difference to the quality of life in our cities and towns.

- Ashley Bijster, Dave Wearmouth

“Revolutionising Data Collection and Traffic Optimisation using AI” – Policies are changing rapidly. Air quality, promoting active travel, and encouraging electric vehicles are all new priorities that transport and highways departments now have to grapple with. However, traditional tools such as induction loops and SCOOT/MOVA optimisations are not well suited to solve these issues.

This presentation will explore some of the new capabilities Vivacity is introducing into the market to help authorities address their core policies, including novel traffic signal control algorithms, and sensors which provide ANPR for journey times, classified counts, speeds, queuing, and behaviour patterns – all from one sensor.

- Mark Nicholson

“The Air that We Breathe: Enabling Hyper-Local Air Quality Monitoring with Emerging Technologies” – Government and local authorities globally are coming under increasing legislative pressure to better monitor air quality, and to deploy and actively manage ‘clean air zones’ across our cities. By 2050 a huge populations shift will have resulted in 70% of the world’s populations living in urban areas. This seismic shift is driving Smart City initiatives globally. The Independent reported that 44% of UK councils do not have fit-for-purpose air and pollution monitoring capabilities. With a more stringent government Air Quality Plan about to come into force, councils face significant fines if they are not compliant.

Welsh tech company Vortex IoT will deliver a thought-provoking view of the importance of the ‘Air that We Breathe’, and explain how emerging technologies and innovation will contribute to our ever-changing societal needs and how developing a new Hyper-Local Air Quality Monitoring (AQM) solution can provide revenue-generating opportunities for local authorities and play a key role in the creation of new urban business models that are essential as the shape of our towns and cities changes over time.

- Adrian Sutton

“Smart Cardiff!” – Cardiff is Wales’ strongest economy and (in percentage terms) the fastest growing core city in the UK. Its population is expected to grow exponentially over the next 20 years which will put increased pressure on the city’s transport infrastructure as well as its natural environment.

Cardiff believes that the use of smart technologies, with a strong focus on active travel, data-driven decision making and integrated transport will help the city manage the impacts of population growth in a more sustainable manner whilst ensuring that people can easily move around the city. Cardiff Council’s Transport Department has already completed many smart city initiatives and are currently involved in ambitious plans to create “smart corridors” within the city. Consequently, Cardiff will shortly release its “Smart City Roadmap” – a three year plan to improve collaboration, drive efficiencies and harness the power of technology and data across the city.

Cardiff Council’s Stephen Meredith (Smart City Strategy lead and Enterprise Architect) and Jason Dixon (Operational Manager of Transport Development and Network Management) will enlighten us further in this keynote presentation!

- Stephen Meredith, Jason Dixon

“Transport Challenges and Solutions in North Wales” – North Wales is a diverse region that includes some of the fastest growing economic areas of the UK, with a strong cross border economy. It also contains areas where growth is more difficult and with limited passenger transport accessibility, over-dependence on the private car and carbon-based transport networks. Preparing the region for transport decarbonisation and improving our networks offers some real challenges. This closing keynote presentation will focus on the challenges and emerging proposals that will seek to take advantage of technology and natural resources across the region.

- Iwan Prys-Jones


  • 8:30 am - 9:00 am Registration, Networking and Continental Breakfast
  • 9:00 am - 9:20 am Introduction and Opening Keynote
  • 9:20 am - 10:20 am Expert Presentations
  • 10:20 am - 10:35 am Keynote Speaker 2
  • 10:35 am - 12:15 pm Roundtable Discussions and Consultations
  • 12:15 pm - 12:30 pm Keynote Speaker 3
  • 12:30 pm - 1:30 pm Close, Networking and Buffet Lunch

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Supported by
Transport for Wales (TfW)
Welsh Government
Cardiff Council
Keeping Cardiff Moving
Keeping Cardiff Moving (Welsh)
North Wales Economic Ambition Board (NWEAB)

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