Adam Toone


Chief Operating Officer


Adam Toone is the COO of UrbanThings. With over ten years of experience in commercial and general management positions, he was previously with Arriva. Looking after all of the UK bus digital, commercial, and IT systems, from scheduling systems and ticket machines to the app and website, he also sat on the board of directors for Traveline, CoMo UK, and Project Coral.

He was credited for winning and launching multiple Demand Responsive Transport (DRT) services across the country, rolling out a new scheduling system, as well as Tap on Tap off across the UK bus fleet at Arriva.

At UrbanThings, Adam oversees all operational aspects, focusing on setting a clear business strategy, leading the commercial team to give customers the continuous improvement and innovations that they look for in a partner like UrbanThings.

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