Alisa Pritchard is a seasoned marketing expert known for her customer-centric approach. She has worked across sectors in cutting-edge technologies like AI, AR, and nutrigenomics. Holding an MBA from Imperial College, where she once led as President of the Imperial College Marketing & Digital Society, Alisa brings a blend of strategic insight and innovative thinking to her work.
Joining Greyparrot as its first employee in 2019, Alisa spearheads efforts to establish the company as a trailblazer in AI waste analytics, pioneering climate tech and sustainable innovation. Dedicated to Greyparrot’s mission of improving recycling efficiency and decreasing the environmental impact of waste, she views waste managers as the custodians of the circular economy.
With a rich background spanning Asia, Europe, and the US, Alisa is passionate about fostering an inclusive, high-integrity workplace culture. Her philanthropic endeavours with the charity HERA aim to empower female founders in high-trafficking areas, providing crucial support and resources to establish sustainable businesses and mitigate the risks of dangerous migration.