Flora McFarlane


Head of Growth and Partnerships

Vivacity Labs


Flora leads the Growth and Partnerships team at VivaCity, having worked previously with VivaCity’s London partners and research institutions across the UK.

She has spent the last 4 years in the mobility industry working to improve the way people experience streets and road networks.

A firm believer in the power of data, Flora is motivated to see the UK’s cities and wider transport networks strengthened by data-led decision making.

Personal LinkedIn

Stay in touch

Sign up to Smart Classes Digest to receive the latest thought leadership, innovation insights and event updates straight into your inbox.

We offer great opportunities for our sponsors, and would love to hear from potential speakers, contributors or new partners.