James is the England Director South at Sustrans. From transforming food culture in schools and communities via the Lottery funded ‘Food for Life Partnership’ to supporting European cities as they adopt personalised travel planning (PTP) via the EU funded ‘PTP Cycle’ project; James has over 15 years’ experience of working within the environmental sector leading teams working across the UK and Europe to provide communities with the skills and confidence to make more sustainable and healthy choices.
James has been at Sustrans since 2012. During the first three years he lead a core team providing technical support and best practice in community engagement, street design, travel behaviour change and volunteer activities across the UK. More recently he has lead teams through periods of change as Sustrans adapts to the changing political and funding environment. In his current role James leads a team of highly motivated and skilled individuals working across the South of England to make walking, cycling and public transport the first choice for everyday journeys. James takes great pride in creating vibrant and motivated teams by ensuring all are empowered to achieve not only their work objectives but also their own personal needs for growth.
James is also a Director of the Bristol Green Capital Partnership and a competitive mountain biker.