John Backway


Head of Retail


John Backway is Head of Retail at Southeastern, one of the UK’s busiest train operating companies and the operator of Britain’s only domestic High Speed rail service. At Southeastern John is responsible for retailing, ticketing and pricing. This includes all of the company’s digital channels and the development of its smart ticketing product The Key.

Prior to starting his current role in 2017, John spent a decade working at Southeastern’s parent company Go-Ahead Group. In this role he headed up strategy for the Group’s future ticketing initiatives, developing business cases for contactless payments for bus and new retailing platforms for rail. He is also actively involved in industry ticketing policy, including the sponsorship of the RDG digital wallet ticketing project.

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