Lauren took a leap of faith into the UK water industry as Head of Innovation in 2019 to establish the Bluewave innovation team at Southern Water – supporting the business across pollutions, customer experience, leakage and behaviour change, to name but a few. Lauren’s ability to flex across broad sector challenges was born out of an early career in consultancy, where she worked with clients across FMCG, telecoms, transport, and women’s health.
Lauren’s experience in the water industry has furthered a deep passion for behavioural science and systems thinking, building on her experience in human-centred design. At a defining moment in the UK water industry’s history, Lauren writes to reflect on the complex challenges ahead, unpick customer and business psychology, and connect with like-minded creatives passionate about the value of water.
Lauren is currently open to hybrid and remote roles leading strategy, customer experience and applied behavioural science, and can be contacted via LinkedIn.