Pete Dyson

AAPS CDT, University of Bath/Transport for Humans/BYCS

Behavioural Scientist, Author and Speaker on Transport and Travel Behaviour + Bicycle Mayor of Bath

AAPS CDT, Centre for Doctoral Training in Advanced Automotive Propulsion Systems at the University of Bath
University of Bath
Transport for Humans

Pete Dyson was a founding member of the Ogilvy Behavioural Science Practice in 2013. In 2020 he joined the UK Department for Transport as its first Principal Behavioural Scientist, tasked with the Covid-19 response, sustainable behaviour change, and internal capability building. He is currently at The Advanced Automotive Propulsion Systems Centre for Doctoral Training – an EPSRC and University of Bath jointly funded centre – undertaking a PhD researching policies designed to promote sustainable travel habits in UK towns and cities.

He’s also Bicycle Mayor Of Bath and a semi-professional Ironman triathlete, breaking the record in 2021 for the fastest non-stop cycle from Land’s End to London.

Pete is the co-author (with Rory Sutherland) of the book Transport for Humans. He studied Human Geography at the University of Cambridge and his First Class dissertation won the Royal Geographical Society Prize awarded by the Geography of Leisure and Tourism Research Group.

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