Future Mobility Strategies – Better Data, Behaviour Change and Better Insight: TRANSPORT Smart Class, Midlands 2020 Retrospective


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At TRANSPORT Smart Class Midlands 2020, BetterPoints’ COO Christopher Bristow reflected on current practices and trends, and why we must adopt new strategies to leverage digital technology in order to:

  • Get a better understanding of how people really move around cities;
  • Apply a wide range of behaviour change techniques to city population levels;
  • Gain insight from travel and behaviour data to improve decision making and planning.

Christopher presented these points against a backdrop of personal and workplace travel planning, mode-shift campaigns, MaaS, and transport planning.

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TRANSPORT Smart Class, Midlands 2020

On 5th March 2020 we will be casting a spotlight over Central England, hosting our speakers discussions on how the latest digital innovations can help overcome the transport and mobility challenges faced by the burgeoning city-regions of the West and East Midlands (incl. Birmingham, Coventry, Derby, Leicester, Nottingham, Stoke-on-Trent, Wolverhampton, Northampton, MK, Oxford etc), and beyond.


   Birmingham, UK

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