At TRANSPORT Smart Class Midlands 2020, BetterPoints’ COO Christopher Bristow reflected on current practices and trends, and why we must adopt new strategies to leverage digital technology in order to:
- Get a better understanding of how people really move around cities;
- Apply a wide range of behaviour change techniques to city population levels;
- Gain insight from travel and behaviour data to improve decision making and planning.
Christopher presented these points against a backdrop of personal and workplace travel planning, mode-shift campaigns, MaaS, and transport planning.
Access his slides by completing the form below: