Several converging market forces, social trends and advances in technology have started to reshape our understanding, experiences and expectations of how transport is delivered. Mobility as a Service (MaaS) is central to these ideas of change in the transportation of people and goods. MaaS puts users at the heart of transport services by offering tailor made solutions based on individual needs that provide easy access to the most appropriate transport mode or service as part of an integrated bundle of flexible options.
Last Thursday, in his opening keynote at TRANSPORT Smart Class, Scotland 2019, Tactran’s Partnership Director, Dr Tom Flanagan, introduced the Tactran Maas Playbook and the principles behind the Tactran bid to the MaaS Investment Fund. The Playbook and Bid establishes the context for successful deployment of new MaaS solutions in Angus, Dundee, Perth & Kinross and Stirling. It also identifies potential projects (or “plays”) to help Tactran prioritise opportunities for investment and to help the region to capitalise on the opportunities offered by MaaS. The intention is that these solutions will be scalable and applicable to other regions and potential national platforms.
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