The Role of DRT in Supporting the Public Transport Network and Initiating Behavioural Change: TSC Midlands Retrospective


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Over the last 5 years Arriva have looked at ways to complement their traditional bus and train networks including city bikes, non-emergency patient transport, electric car hire and much more. Asiya Jelani is the New Product and Business Development Director for Demand Responsive Transport at Arriva UK Bus and responsible for the creation and launch of their latest market shaping product, ArrivaClick, described as a “game changer” for the bus industry. In the last year she’s led the team at Arriva to mobilise two complex mobilisations, winning three industry acclaimed awards for innovation.

Last month Asiya joined us at TRANSPORT Smart Class Midlands 2019 to explain how Arriva is developing a DRT strategy that strengthens the spine of public transport and uses digital innovation to initiate behavioural change in customers to modal shift.

To view slides from Asiya’s keynote presentation, please complete the short form below.

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TRANSPORT Smart Class, Midlands 2019

In February we will be casting a spotlight over Central England, hosting our speakers discussions on how the latest digital innovations can help overcome the transport and mobility challenges faced by the burgeoning city-regions of the West and East Midlands (incl. Birmingham, Coventry, Derby, Leicester, Nottingham, Stoke-on-Trent, Wolverhampton, Northampton, MK, Oxford etc), and beyond.


   Birmingham, UK

Sponsored by
ODI Birmingham
Living Streets
Supported by
Highways England
Arriva UK Bus
Transport for West Midlands (TfWM)
West Midlands Combined Authority (WMCA)

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