James Bennett is responsible for leading the Smartcard and Information Programme at West Yorkshire Combined Authority. The Combined Authority works with local councils and businesses to ensure that everyone in the region benefits from a strong, successful economy and a modern, accessible transport network.
On July 11th, James will deliver a keynote entitled “Ticketing, Payment and Information solutions in West Yorkshire – case examples and lessons learnt” at our TRANSPORT Smart Class, North of England edition, which we’re hosting at the Radisson Blu Edwardian, Manchester. James’ presentation will cover the latest technology and innovation developments in West Yorkshire which have enabled a shift in customer behaviour to self-serve access to information and smart, off bus ticket purchase and usage. More information on the West Yorkshire Combined Authority can be found at: https://www.westyorks-ca.gov.uk/ and MCard, West Yorkshire’s smartcard, at: https://www.m-card.co.uk/