My research interests revolve around consumer culture and its various manifestations in cultural and creative industries (e.g. popular music), sustainable consumption, and digital cultures.
A key aspect of my research sits at the intersection of independent music and consumer culture in the context of diverse musical spaces (e.g. festivals, grassroots venues). Another important aspect of my research focuses on the study of digital cultures and experiences and sustainable consumption (e.g. the role of plastic packaging consumption in individuals’ everyday lives).
My work has appeared in several international peer-reviewed journals such as Sociology, Journal of Travel Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory, amongst others.
I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference.
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