As more active travel infrastructure gets built, it’s critical that its digital representation is accurate, so people can actually find and use it. Marked’s work focuses on making cycling networks visible and usable, both on the street and in the apps people already use.
At TRANSPORT Smart Class, Scotland 2026, Marked used their latest project in Fort William and an earlier project in Glasgow to show how bringing physical and digital together leads to better outcomes for planners and users alike. Operations Director Garance Locatelli’s presentation addressed key topics including data standardisation, integration with other platforms, and physical signage and digital routing designed to reinforce each other.
Managing Director Mark Smith subsequently joined Garance for the Q&A, before the duo co-hosted in depth roundtable discussions with all delegates in attendance.
Presentation highlights and notes:
- Fort William Case Study – Turning scattered data and unconnected infrastructure into a human friendly transport system;
- Glasgow Case Study – Developing a standard for formatting active travel data, enabling it to be shared and used by navigation systems; and demonstrating the value of aligning digital journey planning with physical wayfinding to help riders navigate confidently;
- Active Travel City Network – Glasgow Transport Strategy, ArcGIS Built infrastructure;
- Google Maps Cycling Layer – Glasgow;
- Glasgow by Google – Cowcaddens Rd, July 2024;
- Glasgow in real life;
- Fort William by Google – Great Glen Way, September 2025;
- Fort William in real life;
- One live system – Plan, Score, Define, Recommend;
- One live system – Maps, Journey Planner, Data sharing, Wayfinding;
- Fort William – Level of Service Scores;
- Fort William – Directional Signs and Reassurance Markers; Planning your journey on the web app;
- Planners – Transport planning and Data standardisation;
- Users – Data sharing and User-centric tools.
If you meet our regular delegate qualification criteria but were unable to join us at The Exchange, Glasgow, for the live in-person event on September 10th, CLICK HERE and complete the short “Download form” (located at the bottom of the post) to receive a unique link enabling free access to the presentation video recordings and slides (including the film footage and slides from Garance’s initial presentation).
Those qualifying to receive the rich presentation content from this event include commissioning, procurement, trialling, partnering and policy leads, senior influencers, strategic decision makers, programme managers and planners from local authorities (e.g. city, borough, metropolitan, district and county councils); public transport operators; regional transport partnerships, sub-regional transport bodies, combined authorities, integrated transport authorities and passenger transport executives; highways authorities and road operators; government and supporting national transport agencies; non-governmental organisations; fleet operators, parking operators, prime contractors etc.
