Sarah Hoare is the Head of Public Realm at Westminster City Council, where she has spent the past decade shaping the city’s streets and spaces. With a background in design, placeshaping, and strategy, Sarah brings a creative and strategic lens to urban transformation.
Over her ten years at Westminster, she has led the delivery of over 250 public realm schemes, ranging from community-led initiatives to major urban projects such as Strand Aldwych, Connaught Village Green, and Warwick Way. Her work is rooted in collaboration, guiding a multi-disciplinary team from concept through to delivery, ensuring that each project reflects the needs and aspirations of its users.
A passionate advocate for inclusion and sustainability, Sarah thrives on tackling complex challenges and bringing people together to co-create the built environment for future generations. Whether she’s sketching ideas on-site or leading walking tours for friends, colleagues and stakeholders, Sarah is deeply connected to the city she serves—often found exploring its streets with sketchbook in hand, always seeking inspiration and connection.