TRANSPORT Smart Class, Scotland 2025 Retrospectives Round-Up

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Missed any of the “Retrospectives” from TRANSPORT Smart Class, Scotland 2025?

Here’s another chance to gain valuable insights from our Keynote Supporters and Innovation Sponsors – The Scottish Government & Transport Scotland, The City of Edinburgh Council, South East of Scotland Transport Partnership (SEStran), Edinburgh and South East Scotland City Region Deal, Padam Mobility, Siemens Mobility & Hacon, VivaCity, and Velociti Solutions!

If you meet our regular delegate qualification criteria* for a Transport Smart Class but were unable to join us at Riddle’s Court, Edinburgh, for the live in-person event on September 11th, CLICK HERE and complete the short “Download form” at the bottom of the post to receive a unique link giving free of charge access to all the presentation video recordings and slides. Alternatively, click on your preferred presentation title from below to re-visit an individual retrospective:

  1. “Partnership Working and Creative Thinking for Today and the Future”
  2. “Bridging the Gaps – MaaS and On-Demand Transport for Inclusive Rural Mobility”
  3. “Edinburgh Street Design Guidance and How Transport and Planning Work Together to Enhance City Mobility”
  4. “Optimising the Transport Network and Saving Lives in Scotland with AI”
  5. “They Say Data is the New Oil, but it’s More Important than That”
  6. “Building Bus Networks – Turning Performance Data into Action”

* Those qualifying to receive the presentation videos and rich media content from this event include commissioning, procurement, trialling, partnering and policy leads, senior influencers, strategic decision makers, programme managers and planners from local authorities (e.g. city, borough, metropolitan, district and county councils); public transport operators; regional transport partnerships, sub-regional transport bodies, combined authorities, integrated transport authorities and passenger transport executives; highways authorities and road operators; government and supporting national transport agencies; non-governmental organisations; fleet operators, parking operators, prime contractors etc.

Here’s some of the feedback we’ve received from TRANSPORT Smart Class, Scotland 2025 delegates and stakeholders:

“Thanks for the invitation – it was a real pleasure to present to such a knowledgeable and engaged audience. It’s a great format and I had some real high quality conversations throughout the day. I’ll definitely be at your future events in Scotland” – Partnerships Director, The South East of Scotland Transport Partnership • “Thanks for putting together such a fabulous event! Lots of interesting presentations and discussions” – Smart Policy Manager, Transport Scotland • “It was a pleasure to be involved and I thoroughly enjoyed the format, content and networking – thank you!” – Team Manager – Transport Strategy and Partnerships, The City of Edinburgh Council • “Yesterday’s Transport Smart Class, Scotland 2025 was an excellent opportunity to learn, share ideas, and hear from some of the most innovative voices in the Transport sector. The agenda covered everything from inclusive rural mobility and MaaS, to AI-powered safety and traffic optimisation, street design guidance in Edinburgh, and the role of data in shaping regional transport strategies. With contributions from Fiona Hyslop MSP, Siemens Mobility & Padam Mobility, City of Edinburgh Council, VivaCity, SEStran, Velociti Solutions, and others – it was a truly insightful day. Key takeaways included the importance of collaboration, data-driven decision making, and innovative technology in helping Scotland and the wider UK move towards safer, more sustainable, and more inclusive transport networks. A very valuable learning experience for everyone working in the transport sector – and a reminder that partnership and creative thinking are essential for the journeys ahead. Looking forward to putting these learnings into various projects” – Transport Planner and Traffic Engineer – Project Delivery, Glasgow City Council • “Thank you for a very interesting and informative opportunity. Having the Minister there was excellent. An enjoyable day and look forward to next year” – Transport Planner, East Lothian Council • “It was an amazing learning experience being part of Transport Smart Class, Scotland 2025 and  even more special sitting next to so many experts in the field of transport and innovation. Special thanks to Midlothian Council, Smart Classes and all the teams of experts for sharing valuable knowledge in the areas of Transport AI, Sustainable transport solutions and transport design guidance…Everything was perfect!” – Transport Planner and Civil Engineer (Policy and Road Safety), Midlothian Council • “Thanks, an interesting session with informative presentations” – Sustainable Transport Projects Officer, The South East of Scotland Transport Partnership • “Thank you for inviting us. It really was a great day. I hope that we will explore some of the networking contacts that we made” – Public Transport Officer, The City of Edinburgh Council

“Think the Smart Classes formula is great! Using data to make the customer experience better and easier for people to access public transport was most interesting” – Research & Insights Analyst, Stagecoach Group • “Always excellent Smart Classes with 2/3 good ideas coming out of each event” – Policy Advisor, Transform Scotland • “Thank you for a lovely event!”/“Street guide design and tracking behavioural patterns via sensors and AI were especially interesting. We may use the design guidance for rail station refurbishments” – Project Managers, Nexus/The Tyne and Wear Passenger Transport Executive • “Yesterday, our Partnership Director Brian Butler, alongside Ewan Doyle, spoke at the Transport Smart Class in Edinburgh. Their presentation focused on the importance of data in delivering our regional transport strategy and how the Workforce Mobility Project is using data, working across sectors, to improve the effectiveness of local transport. It was also interesting to hear the other presentations on how data is being streamlined to ensure a high-quality experience on the transport network” – SEStran Comms, The South East of Scotland Transport Partnership • “Excellent organisation. Relevant, engaging and informative” – Head of Engagement – Scotland, Department for Transport • “Today’s Smart Classes on Transport, held in Edinburgh’s Riddles Court, proved to be a really enjoyable event. Cabinet Minister Fiona Hislop provided a reassuring key note showing that the Scottish Government understand how critical modal shift is to a low carbon society. Many of the speakers spoke about the importance of using data to drive modal shift and the importance of digital and joined up ticketing. But, underlying this, was a sector wide understanding that it is the quality of the journey *experience* that changes behaviour: be that the reliability of journey times, its safety, its convenience and, I would add, its ability to engage with and celebrate place; something recognised by the delegates I spoke to in our work at Queen Street Station. Themes from BDP’s future event with Women in Transport were touched on, including City of Edinburgh Council noting the need for a woman’s perspective to be considered when planning streets and public space (with a dedicated technical guide on this theme). Thank you to Smart Classes for the invite” – Architect Associate Director, BDP • “Thank you. It was an excellent day. Lots of insights and opportunities”/“All the presentations were insightful in different ways and I enjoyed all the roundtables…Opportunity to see synergies and opportunities to collaborate with other sectors” – Director, Indepen • “Very interesting start to the day with a variety of presentations” – Director for Scotland, Bus Users UK

“Thanks for another wonderful edition of Smart Class! Can’t wait for the next one!”/“Yesterday I had the pleasure of speaking alongside Max McDonald at TRANSPORT Smart Class Scotland 2025 in Edinburgh on “Bridging the Gaps: MaaS and On-Demand Transport for Inclusive Rural Mobility”. It was an insightful event with many valuable discussions and inspiring conversations with great people across the sector. I really enjoy this format – it creates exactly the kind of exchange our industry needs. A big thank you for organising such a well-curated event. Look forward to speaking at the next Smart Class soon!” – Sales Director – MaaS, Siemens Mobility (Innovation Sponsor) • “This event was a great opportunity to collaborate on solutions for a more inclusive future in public transport. Thank you to all participants for enriching the discussion on MaaS and On-Demand Transport, and Smart Classes for setting up the event!” – Marketing Team, Padam Mobility (Innovation Sponsor) • “Thank you Mark, and thank you Harriet, for setting up this Class, really appreciated the opportunity to engage in those debates on MaaS, DRT and shared mobility as a whole!” – Global  Business Development Manager, Padam Mobility (Innovation Sponsor) • “Thanks for having us yesterday at the Smart Class. John and Carl said it was a great event with lots of positive conversations. You did it again :)” – Senior Global Marketing Manager, VivaCity (Innovation Sponsor) • “Last week I had the pleasure of presenting at the Transport Smart Classes – Scotland 2025, in Edinburgh. I shared insights on Velociti Solutions’ work with transport authorities, showcasing how we’re using data to help drive continuous improvements in contracted bus services. It was a fantastic venue and an excellent opportunity to connect with industry colleagues, through the keynote and innovation speakers and roundtable sessions”/“Great to be at the Edinburgh Transport Classes representing Velociti Solutions for a day discussing hot topics in the transport sector with operators and authorities” – Chief Revenue Officer, Velociti Solutions (Innovation Sponsor) • “Last week at TRANSPORT Smart Class Scotland 2025, our colleague Mario Gessner had the pleasure of speaking alongside Max McDonald. Rural Scotland continues to face significant mobility challenges — from limited public transport and car dependency to accessibility barriers for elderly and disabled travelers. Mario and Maxime demonstrated how on-demand transport integrated into a MaaS platform can: Offer flexible and accessible journeys; Enable planning, booking & payment in one place; Ensure step-free routes and vehicle accessibility; Provide simplified digital interfaces” – Marketing Team, Hacon (Innovation Sponsor) • “We were delighted to have Smart Classes back with us this year once again! It was a full house in our Library Room. A lot goes into a successful event but it makes it a lot smoother when you work with a team of amazing suppliers and superb clients” – Events Manager, Scottish Historic Buildings Trust (Venue Host)

 

If you’re interested in presenting at a 2026 Transport Smart Class, or at any of our other events below, please get in touch!

Current Schedule of Smart Classes:

 

Like to learn more about our Smart Class events and how you can potentially participate? Click here to discover the market context of Smart Classes and for a general overview of our Transport, Public Realm & Urban Spaces, Water Management, Emissions & Air Quality, Waste Management, Energy and Health & Assisted Living editions.

Buyer side stakeholders (e.g. councils/local authorities, combined/mayoral authorities, transport authorities, public transport operators, highways authorities, lead local flood authorities, water companies and wastewater operators, waste collection and waste disposal authorities, public service providers, utilities, critical infrastructure operators, government agencies, community groups, prime contractors, developers and landowners, PPPs, NGOs etc) meeting the qualification criteria described on the individual event page (click selected Smart Class from the schedule above) can apply for a free delegate place by completing the “Registration form” located at the bottom of that page.

Up to 5 technology companies (software or hardware solution providers/vendors) can be accommodated at each Smart Class in an “Innovation Sponsor” capacity. This opportunity can also be extended to innovative agencies, consultancies, advisory and design practices. Peruse the Event Sponsorship page for full details on “Smart Class Innovation Sponsorship Packages”. Check out our Testimonials page (or the individual Smart Class event pages) for feedback from previous delegates, sponsors and supporters.

Seeking further inspiration to realise the ‘Smart Vision’ of your city, region, communities, public services or critical infrastructure operations? Explore our Innovator Directory for profiles, experts and thought leadership from trailblazers, early adopters and major stakeholders developing or deploying the latest digital innovations, data-driven strategies and best practices. Enlist your own smart credentials with a “Mover”, “Shaker” or “Disruptor” package, genuinely affordable options for every budget! For additional insights, check out the Smart Classes Knowledge Base!

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TRANSPORT Smart Class, Scotland 2025

On September 11th we will be casting a spotlight over Scotland, hosting our speakers discussions on how the latest digital innovations, data-driven strategies, policies and best practices can help overcome transport and mobility challenges faced by the city-regions of Glasgow & Clyde Valley, Edinburgh & South East Scotland, Stirling, Tay, Aberdeen, Inverness & Highlands, and beyond.

  11/09/2025

   Edinburgh, UK

Sponsored by
Siemens
Padam Mobility
Vivacity Labs
Velociti Solutions

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